EVERY ENGAGEMENT BEGINS WITH PERCEPTION.
THE ANIMUS SYSTEM
AUDIT
Perception Audit™
What exactly is creating the gap?
↓
CORRECT
Brand Sprint
Can we build it for real?
↓
BUILD
Campaign World™
What if the whole brand lived there?
Every engagement is personally directed by me.
PACKAGES
-
Diagnose your brand problem.
A 3-day strategic review identifying how your brand is perceived, where perception breaks down, and what needs to change.$750
-
Test the idea before you produce it.
A testing ground for your brand idea: three film prototypes, each built on a distinct strategic thesis, so you can see the idea on screen — and judge it — before anything goes into production.
What's included:- Creative concept + direction — one strategic thesis per film
- Three film prototypes — three distinct creative directions for the same brand idea.
- A strategic read on each prototype — the thesis it's testing, and the signals that would confirm or kill it
- A testing protocol — what to post, what to watch, how to read the verdict
- Editing, captions, platform-ready delivery (9:16, :15.)
Timeline: 5 days.
Investment:
- Standalone — 3 films / 3 directions: $1,500.
- With Perception Audit: $2,000 ($250 bundle saving)
What you'll leave with:
• Three creative directions, on screen — not in a deck.
• A clear read on which thesis deserves production.
• A testing protocol your team can reuse.
• The winning direction, briefed as the starting point for a Brand Sprint.
-
A launch-ready visual system. Built in 10–14 days.
One narrative. One visual language. One decisive direction.
For founders preparing for a launch, raise, or repositioning who need perception to catch up with ambition.
What's included:
The Campaign World — the narrative and idea.
The Visual System — the visual language.
The Hero Film — the cinematic expression that launches it.
Timeline: 10–14 days
What you'll leave with:• A clear perception strategy
• A cinematic hero campaign
• A launch-ready visual system
• A decisive creative direction
Starting at $3,500
-
Build the visual language your company will grow into.
Beyond a single launch, Campaign World establishes the narrative, visual principles, and campaign system that future products, announcements, and collaborations inherit.
Everything in Brand Sprint, plus:
Expanded creative exploration
Narrative development
The world applied across the brand — products, announcements, collaborations.
Iterative refinement
What you'll leave with:
A distinctive visual language
A cohesive campaign world
A scalable creative foundation
A campaign system built to evolve with your brand
$7,500+