Perception
Audit
™
Find the gap before
you invest in creative.
Starting at $750
Your brand is communicating something.
Is it what you intended?
Many brands don't have a product problem. They have a perception problem.
Your audience experiences your:
Website
Social
Visual identity
Messaging
Content
Brand world
Before they ever experience the product.
What is a Perception Audit™?
A strategic diagnosis of how your brand is currently perceived — and where that perception may be limiting growth.
Find the gap. Close the gap. Change how your brand is perceived.
Who It's For:
The Perception Audit™ is designed for brands entering a growth inflection point:
✓ Preparing for a launch
✓ Raising investment
✓ Entering a new market
✓ Moving upmarket
✓ Repositioning against competitors
✓ Building a stronger digital presence
What’s included:
-
Where your brand sits today.
Analysis of:
Brand positioning
First impression
Audience assumptions
Strengths and weaknesses
-
The difference between:
Intended Perception
What you want people to believe.Observed Perception
What your audience actually receives. -
A review of how brands in your category create perceived value.
Analyzing:
Visual codes
Messaging patterns
Category expectations
Differentiation opportunities
-
An evaluation of the signals your brand sends.
Including:
Photography
Typography
Layout
Color
Art direction
Brand world
-
Identifies:
Communication gaps
Missed opportunities
Weak positioning
Lack of differentiation
-
A recorded presentation walking through:
What is working
What is hurting perception
What should change first
What it delivers:
Perception Report
The first stage to uncovering your brand’s potential.
✓Brand overview
✓Intended perception
✓ Observed perception
✓Competitive observations
✓Three highest-impact corrections
✓Recommendation plan
Timeline
3 business days from completed intake submission.
Investment
Perception Audit™
Starting at $750