SIGNAL
LAB.
Test the idea before you produce it.
A concept-testing lab for brands: video prototypes that show what your brand could look like in the real world — before the production budget is spent.
Your brand idea, on screen, before it's on a budget.
Designed to answer one question:
WHAT WOULD YOUR BRAND LOOK LIKE?
The eye behind the experiment.
Led by Alan Capriles, a creative director and editor with 20+ years of experience shaping campaigns and films.
Signal Lab brings that creative judgment upstream—so brands can evaluate a direction before committing to production.
Reality Is the Draft.
ANIMUS EXPERIMENT
A concept film for @paloceras
The frames have a strong sculptural quality, so I wanted to build a world with the same tension — minimal, surreal, and slightly off from reality.
Spot:
Luxury Handbag.
A fashion film built around desire, status, and object.
Skincare.
ANIMUS EXPERIMENT
Sensory film testing how texture and ritual can make skincare feel premium.
Product Launch:
Ecoflow Bank.
A prototype product launch introducing EcoFlow Bank’s mobile app: simple, accessible banking designed to help people manage their money while supporting a greener future.
Snack.
A UGC-style mini-narrative built to showcase a product with humor, character, and an immediate hook.
Spot: Outerwear.
A vignette built around movement, silhouette,
and attitude.
Spatial Reveal.
An architectural visualization study in cinematic transformation.
Spot:
Earbuds.
ANIMUS EXPERIMENT
A product launch film testing how a visual world makes technology feel desirable.
FAQ
-
A testing lab for brand ideas. Instead of committing to a full production, your concept is prototyped as s three short films — three distinct creative directions for the same idea — so you can judge the idea before you fund it.
-
Three film prototypes, each built around a distinct strategic thesis. A strategic read on each: the thesis being tested and the signals that would confirm or kill it. A testing protocol — what to post, what to watch, and how to read the verdict. And the winning direction, briefed as the starting point for a Brand Sprint.
-
A brand video executes an approved idea. Signal Lab exists to question the idea first. It’s a prototype, not a final production.
-
Five days. $1,500 standalone, or $2,000 bundled with a Perception Audit.
See what your brand could look like.
Editorial
